|
|
Marketing Mix of Selected Hotel
Saska, Marek ; Vudková, Lucie (referee) ; Mráček, Pavel (advisor)
The master thesis deals with marketing mix and other marketing solutions for small hotel in Prague. The thesis is devided into three parts. First part contains marketing theory and explain terms related to the topic. Second part of this thesis is about marketing analysis, competition and description of the current situation in the hotel. Last part contains improvment proposal of marketing mix and other recommodations to improve its market position.
|
|
| |
|
|
Marketing Mix of Selected Hotel
Saska, Marek ; Vudková, Lucie (referee) ; Mráček, Pavel (advisor)
The master thesis deals with marketing mix and other marketing solutions for small hotel in Prague. The thesis is devided into three parts. First part contains marketing theory and explain terms related to the topic. Second part of this thesis is about marketing analysis, competition and description of the current situation in the hotel. Last part contains improvment proposal of marketing mix and other recommodations to improve its market position.
|
|
| |
|
|
Analysis of company competion of EkoTerm – Servis, spol. s. r. o.
Lukeš, Ondřej ; Štamfestová, Petra (advisor) ; Slunčík, Peter (referee)
The topic of my bachelor's thesis is "Analysis of company competion of EkoTerm -- Servis, spol. s. r. o.'' The main target is to analysis company to compare his company competion to his biggest competitors. The thesis is splited to two parts. Teoretical part analyzes, what does competiton mean, definition of company competion, how can we gage the company competiton. Company is going to be analyze by strategic analysis of makro and mikro surroundings. Strategic analysis of mikro surroundings stays on benchmarking method. By this method I am going to analyze this company by method of Porter and his competitve forces and financial analysis. In the end is going to be made SWOT analysis. In practical part is going to be used all analysis, which were mentioned in teoretical part supplemented by comparation of prices services. The practical part is ended by SWOT analysis, which is showing strenghts, weaknesses, opportunities and threats.
|
guest ::
